Occupational Certificate: Market Research Analyst

Section 12H — this learnership qualifies the employer for the Income Tax Act allowance, on top of the B-BBEE skills development spend it earns.

LearnershipOccupational CertificateSAQA-Registered QualificationCreative & DesignMarketing & SalesCommunication & BrandInformation TechnologyResearch & DevelopmentSales & MarketingBusiness communicationDesign (general)MarketingProject managementField 03 – Business, Commerce and Management StudiesOQSF – Occupational Qualifications Sub-frameworkBlendedFace-to-FaceOnlineNationalOnlineB-BBEE skills development spendCounts as an absorbed learner opportunitySection 12H tax allowance

NQF level
5
Credits
240
Duration
24 months
SAQA ID
119450
SAQA subfield
Marketing
Prior learning
Recognised
SAQA registration ends
2025-12-31

This programme runs longer than 12 months, so fees are charged per year — year two is billed in the second year and apportioned according to how quickly the learner completes. Fees depend on learner numbers, funding route and delivery model, so we quote per client rather than publish a price.

What the learner will be able to do

  • Apply communication skills in relation to rendering a service.
  • Apply marketing mix to formulate a market research strategy.
  • Analyse social media data trends.
  • Design a sampling plan for a market research project.
  • Select a market research methodology.
  • Design data collection instruments for market research.
  • Write a research proposal for a market research project.
  • Clean market research data.
  • Analyse and interpret market research data.
  • Write a report on findings of analysed market research data.
  • Present a market research report.

Entry requirements

NQF Level 4 qualification. 

What this leads on to

This qualification allows possibilities for both vertical and horizontal articulation.

Horizontal Articulation:
Higher Certificate: Marketing, NQF Level 5.
Certificate: Retail Marketing, Level N/A:

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