Master of Philosophy in Marketing

Section 12H — this learnership qualifies the employer for the Income Tax Act allowance, on top of the B-BBEE skills development spend it earns.

LearnershipMaster's DegreeSAQA-Registered QualificationCHE – Council on Higher EducationCreative & DesignMarketing & SalesOperations & ProductionResearch & DevelopmentSales & MarketingCreativity & innovationDesign (general)MarketingField 03 – Business, Commerce and Management StudiesHEQSF – Higher Education Qualifications Sub-frameworkOnlineEastern CapeGautengKwaZulu-NatalOnlineWestern CapeB-BBEE skills development spendCounts as an absorbed learner opportunitySection 12H tax allowance

NQF level
9
Credits
180
Duration
24 months
SAQA ID
86806
SAQA subfield
Marketing
Prior learning
Recognised
SAQA registration ends
2027-06-30

This programme runs longer than 12 months, so fees are charged per year — year two is billed in the second year and apportioned according to how quickly the learner completes. Fees depend on learner numbers, funding route and delivery model, so we quote per client rather than publish a price.

What the learner will be able to do

  • Demonstrate specialist knowledge of marketing intelligence to enable engagement with and critique of current marketing research and practice.
  • Design, select and apply appropriate and creative methods and techniques to engage with advanced marketing theory and investigate complex marketing problems.
  • Design and implement a strategy for processing and managing information in order to conduct a comprehensive view of leading and current research in the area of marketing to produce significant insights.
  • Use a wide range of specialised skills in identifying, conceptualising, designing

Entry requirements

BCom Honours with Marketing and Research Methodology
on NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing and Research Methodology
on NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing
and Marketing Communications as majors on NQF Level 8
(HEQSF aligned)

What this leads on to

Horizontal Articulation:

This qualification articulates horizontally with Masters' qualifications in any cognate field.

Vertical Articulation:

This qualification articulates vertically with a Docto

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